AXA WEALTH
ONE BRAND MESSAGE FOR THE MASSES

AXA Wealth is gargantuan. 51 countries.145,000 employees. 93 million clients. So how to ensure uniformity of message? AXA Wealth UK wanted to seed their proposition ‘Little things mean a lot' within the company. Time to Clan up!


 

 

 

 

 

 

 

 

 
 

 

 

 

  
 

 

 

 
 

In this instance most of the brand elements were already in play – including the top line proposition. We had to communicate a vast amount of technical info and breakdown the various articulations of ‘Little things mean a lot'. It was fascinating to break down a brand proposition and explore its expression relating to context.