BALMOND STUDIO
3D ARCHITECTURE. 3D BRAND.
Graphic design is two dimensional. Architecture is three dimensional. How to transcend the gap? The challenge was set. The brand had to reinterpret Balmond's unique architectural theories and aesthetics.
Structure is reflected in the variety of shapes and forms used for the communication pieces. The Aman tiling within the logo is a highlight. And perhaps the most unique element is the adoption of algorithm as a brand signifier. Every time it appears, we use a slightly different iteration based on a new data output from the algorithm. This makes every single piece of communication unique.
COLOMBO
LONDON