BIG K BBQ AWARDS
WIN THE COVETED ‘CHEFFY'

Our Big K campaign strategy is all about firsts. Afterall, a true authority forges the path for others to follow. While many charcoal companies sponsor BBQ comps and events, none have their own awards. Big K was the first. And winning a ‘Cheffy' became an obsession within the culture.


 

 

 

 

 

 

 

 

 
 

 

 

 

  
 

 

 

 
 

Simple yet symbolic award design. Killer categories. Maxed out engagement. We even banged out a Little K Chef award for the super young grillers. Ultimately a catalytic campaign like this, does its thing. We just curate, harvest and feedback organic content into the vortex.

 
 
Big K social media campaign - BBQ Awards | Clan B gallery image 1
Big K social media campaign - BBQ Awards | Clan B gallery image 2
Big K social media campaign - BBQ Awards | Clan B gallery image 3
Big K social media campaign - BBQ Awards | Clan B gallery image 4
Big K social media campaign - BBQ Awards | Clan B gallery image 5
Big K social media campaign - BBQ Awards | Clan B gallery image 6
Big K social media campaign - BBQ Awards | Clan B gallery image 7
Big K social media campaign - BBQ Awards | Clan B gallery image 8
Big K social media campaign - BBQ Awards | Clan B gallery image 9