BIG K BURGER BATTLE
PUTTING GRILL SKILLS TO THE TEST
While burger comps are big business in the wider BBQ industry, there was a gap in the social tundra. Big K got in there first – taking ownership in the digi-sphere. 8 cooks brave enough to answer the call. 3 battle rounds. And the Big K social fam were the judges. Epic engagement ensued and the Battle is now a bi-annual staple in the content matrix
The campaign ran itself. Basically, the Big K fans are so passionate that they carried all the weight – both in the cooking and the judging. All we had to do was sex up some assets. Honestly, the most fascinating part of the battles is the strong opinions all things burger - talk about a self-propelling engagement machine.
COLOMBO
LONDON