PUMA FOOTBALL – FOR REAL
WIN REAL BOOTS, WORN BY REAL PLAYERS
Reality bites…in a good way. PUMA Football were sick of the stylised tripe. The blood, sweat and tears of the game, sacrificed on the brand alter. Football is beauty. Football is pain. Football is messy (pun intended). We blew away the smoke and mirrors to deliver something real. PUMA For Real – win real boots worn by real players in matches.
The context of each game is greater than any other marketing message. So we teased the match facts, ramping up the significance of the boots. To activate the campaign, we dropped visuals from the actual game. This gave the boots an even more desirable and visceral quality. We see a PUMA player in full flow on the pitch, wearing the exact boots up for grabs. Reality defo rules.
COLOMBO
LONDON