BIG K – STEAK OR BREAK GRILLING BATTLE
GETTING TO THE MEAT OF THE MATTER

Simple participation mechanics always boost campaign involvement. For the average Malcom and Mandy Middleoftheroad, grilling a steak is labour intensive. For any true-blue grill head, it's a breeze. So, we cooked up the Big K Steak or Break grill battle. 8 volunteer cooks from the Big K Fam. 3 rounds judged by the community. One winner.


 

 

 

 

 

 

 

 

 
 

 

 

 

  
 

 

 

 
 

Meat + Fire = social success! We were inundated with volunteers as well as hundreds of likes and comments per battle. We saw some lovely audience cross pollination, as followers of cooks in the comp also followed Big K. Finally, the debate raged long after the battle were done. You'd be surprised how heated the ongoing convo gets around cuts, sears, marinades and sauces.

 
 
Big K social media campaign - Steak or Break | Clan B gallery image 1
Big K social media campaign - Steak or Break | Clan B gallery image 2
Big K social media campaign - Steak or Break | Clan B gallery image 3
Big K social media campaign - Steak or Break | Clan B gallery image 4
Big K social media campaign - Steak or Break | Clan B gallery image 5
Big K social media campaign - Steak or Break | Clan B gallery image 6