BEEFSTEAK BUS CAMPAIGN
BUS-T A MOVE

We see bus ads all the time. So how to make our new Beefsteak Club bus ads more of an event? Sometimes simplicity births the most effective solutions.  A simple spot, capture, win campaign was enough to generate buzz around the ads. People's eyes were definitely peeled. Brand awareness on the rise. 

The graphic style stayed true to the slightly retro and vintage aesthetics. While the contrasting white illustrative overlay added a secondary element to the composition.