FOOD BANK AID
A POSITIVE PERSPECTIVE
We all have struggles. Life is subjectively relative at the end of the day. But imagine if you were struggling to feed your family. This is the stark reality for thousands of families in the UK. Enter Food Bank Aid. This amazing organisation brings the store cupboard essentials to those who need them most. People donate. Food Bank aid handles the rest. But rather than focus on the problem, we wanted to focus on the positive effects of the solution.
Juxtaposition between object and emotional benefit was the catalytic trigger of action. Yes it's just a box of cereal, but if you knew how that cereal could make a single mother feel, you would be compelled to donate. We created a mini-series of ads for social media to get the point across.
COLOMBO
LONDON