CAMPAIGNS
SEE IT. FEEL IT. DO IT.
The messaging multiplex is beyond saturation. And yet Capitalism being what it is, we keep pumping premises and promises. How to succeed in an ever-expanding adi-verse?
Attention is the primary commodity. So we grab it. But this isn't enough. Now concept and brain need to engage. Synergy between mind and message is everything. It triggers emotional responses. These in turn stimulate actions. A campaign is a chain of cause and effect.
COLOMBO
LONDON