BRAND GUIDELINES
THE MECHANICS UNDER THE HOOD
Brand guidelines are a technical document right? A common misconception. Life isn't like a nun's habit – black and white. We think beyond. Brand guidelines are the living embodiment of brand expression. Each detail is a gene, forming a wider strand of DNA within the brand chromosome. To view brand guidelines as a living, breathing organism ensures brand identity becomes undeniable.
Unlike an Agatha Christie plot, don't get it twisted. Brand guidelines are mathematical and scientific in many ways. And it takes knowledge to lay out clear design instructions. But going back to the human analogy, yes we're showing internal organs and how they work, but we're also conveying surface appearance, behaviours, value systems and of course the soul and spirit.
COLOMBO
LONDON