SOCIAL MEDIA CONTENT
CREATION WITHIN AN EVOLVING MULTIPLEX
Social media is always on. However the industry ecosystem is plagued by smoke and mirrors. Once we remove the buzz, hype and hyperbole; we see some fundamental truths. Content is about defined purpose, organisation, experimentation, analysis and evolution. In other words, content creation must be structured, fluid, diverse and ever-changing.
The right content stimulates responses. So while philosophy and methodology are crucial, brand and community intimacy are vital. We can't stuff content down people's throats, creating some disingenuous brand-fuelled monologue. We need to feed and cultivate an organic culture of dialogue and exchange – tapping into nuance, insider knowledge and the unspoken yet widely accepted.
COLOMBO
LONDON