In a saturated cesspool of logos and shattered dreams, who connects with you?
Identification via experience is the key. We attack the senses, presenting a way of being. People engage with this identity – our style, swagger, tone, value system, philosophy and the things we do. It's an entire nexus of connections.
Brand brings together the existential and experiential.
We need to think holistically, acknowledging the psychological complexities of the identification and association processes. We engage every level of perception to create experience.
The brand is seen. The brand is felt. The brand is breathed. The brand is lived. The brand is loved.
COLOMBO
LONDON